Today att the Consumer Electronics Show in Las Vegas, Nokia presented the QWERTY-equipped E63 NAM version, an optimized version for the US market, which will allow consumers from North America to be able to use this phone with 3G speeds in countries such as Canada, USA and Mexico.

This device follows the success of the E71, as it has the same form-factor but with low-cost materials. It will be sold for US$279 at a retail price, making it affordable for a larger quantity of customers.

This decision by Nokia was expected because they needed to keep on with the success of the E71, the E63 is an almost identical copy of the high-end device but affordable to much more people. I witnessed that success in Mexico City, where the Nokia Flagship Store in downtown Mexico City was out of stock for several weeks even though  it is being sold for around US$630. If the E63 comes at half the price of the E71 with the same features, it will have good, if not better sales, especially in Latin American countries where the economy is not that good.

Nokia released the E63 in response to the great sales and success of the E71. It has the same form-factor, a bigger QWERTY keyboard, and it is made with low-cost materials such as plastic and other polymers making it  cheaper but with the same quality as the E71.

[phonereport.info]